Hal Smith: Photography
About Bubble Yogi
Bubble Yogi get people moving! They deliver highly enjoyable and meaningful workshops to engage people of all ages and abilities through a fusion of yogic movement and creative sensory activities. They teach specific techniques as simple ways to reduce stress levels supporting emotional wellbeing and resilience and develop good physical health.
Bubble Yogi’s Lisa Davies is a trained Yoga Instructor and Bubbleologist.
Through our brand discovery session with Lisa Davies - Founder of Bubble Yogi, we were able to uncover why she is on a mission to bring joy to others. Understanding Lisa’s values and mission allowed us to paint a picture of the personality this new brand needed to portray. Through this session we were able to uncover who the Bubble Yogi target audience was going to be. Lisa’s story is one of drive, positivity and a deep care for helping others to smile - by getting to know her deeply, we were able to bring out the true essence of her business venture.
With an understanding of the core of Bubble Yogi’s brand established, the next challenge was to translate her aims and goals in to a visual language that can be understood by her audience. The cornerstone was the logo, but we set out to use a language that encapsulates the demographics within her audience; schools, care homes, special needs community groups and the inner child in us all. We used striking photography featuring bubbles & smiles, new colours, clean typography and playful layouts.
Bubble Yogi workshops are the most common services they offer. It is through the workshops they are able to present the opportunity for her lucky participants to succumb to the joy and playfulness. Through social media and printed assets, we were able to express the value one can receive from partaking in her workshops. The aim was to reach parent’s of curious children and event organisers, to motivate them to hire Bubble Yogi to provide workshops within their spaces.
“The logo they designed me fills me with confidence and pride. The logo is attractive and sparks immediate conversation when I share with new clients and whilst networking with other businesses”- Lisa Davies
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